Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound By Martin Lindstrom
2005-02-03 | 256 Pages | ISBN: 0749443715 | PDF | 16,7 MB
'A treasury of ideas for bringing new life to your brands, and the cases are truly compelling …should be read by everyone involved in developing or improving a brand. read this book and watch how the professionals do it' - Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University. That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Martin Lindstrom shows for the first time how it can be done.